British fashion expert and MTV presenter, Louise Roe gives us her rundown on the London vs L.A style, attitude and looks.

25 October 2013



LA vs London

I’ve lived in LA for five years now, and I have grown to love the fashion here. Sunshine plays a role too; it’s easier to rock out printed maxi dresses and bright playsuits when the breeze is warm. The vibe is very relaxed too, it’s perfectly acceptable to attend a meeting in a cute pair of shorts, a denim shirt and a panama hat.




LA is also a surprising hotbed of unbelievable vintage. A town which boomed in the 50’s, 60’s and 70’s, you can find a plethora of cool, mid-century dresses and bags at famous flea markets such as the Rose Bowl, or posher shops like Decades and Lily et Cie (check them out online). To me, LA is summed up in the bright, edgy styles worn by Kate Bosworth, Nicole Richie, Alessandra Ambrosio and Miranda Kerr. But blazing sunshine aside, nothing comes close to beating London’s eclectic and awesome fashion scene. I come back to the capital to film Plain Jane, for three months of the year. And I love how daring and experimental people are with what they wear – anything goes. Traveling from Notting Hill in the West, to Shoreditch in the East, is like going through a smorgasbord of looks – you’ll encounter everything from boho and retro, to preppy and polished, then on to grunge, mod and hipster, the further east you go.



I love the independent boutiques like Start and Bolongaro Trevor, and browsing markets like Portobello, but I also love dosing up on the epic flagship TopShop store at Oxford Circus. Chicks like Rita Ora and Georgia May Jagger epitomise London style to me.